Life coaching can assist individuals in navigating fundamental dilemmas such as the paradox of choice, biases, conflicts of interest, power relations, and mastering the trade-offs of too much and too little. By providing a supportive and objective perspective, life coaches help clients identify their values, priorities, and goals amidst complex decision-making processes. Through tailored strategies and techniques, individuals learn to recognize and mitigate biases, manage conflicts of interest, and negotiate power dynamics effectively. Life coaching empowers individuals to make informed choices, find balance, and take proactive steps towards achieving their desired outcomes.